Drivers of brand strength
Analysis and survey tools
Customer Satisfaction Index
MaxDiff (Best/Worst) scaling
Cluster analysis and typing tool
Representative online surveys
Face 2 Face survey in China
Pricing research methods
> 20 years of experience in consumer and marketing research.
Passionate about decision-making, segmentation, brand equity and pricing.
Former head of customer research GfK TrustMark and co-founder of Anovum.
> 20 years of experience in market research and Voice of the Customer projects.
Passion for continuous measurement and optimization of product quality and customer service.
Former marketing and advertising consultant, head of online research at GfK Trustmark and co-founder of Anovum.
+41 (0)44 576 76 70
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