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B2C brand tracker in 20+ countries for a global healthcare retail chain

A Brand Tracker study was conducted for a global healthcare retail chain with local brands to assess brand strength compared to the competition. Efficient quantitative online interviews allowed relevant data to be quickly collected and analyzed to make informed decisions to strengthen branding. The insights gained enabled targeted measures to improve brand identity and the customer experience. This resulted in optimized brand positioning and increased competitiveness in various global markets.

  • Power Brands

  • Decision Journey

  • Brand / Sales Funnel NPS / Commitment

  • Drivers of brand strength

  • Reporting / online dashboards

  • Online surveys in more than 20 countries

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